I create custom “pitch-stories” for entrepreneurs with small teams. Then they close deals in their next conversations… even if they hate selling.
I also earned a couple degrees in music & film.
Making historical documentaries led me to becoming a storyteller-marketer.
I love leading marketing workshops and helping others convert sales more easily.
And I’m addicted to snowboarding.
Want 100s of client? I don't. I don't care to be the popular kid but I do really like being an on-call marketing problem-solver.
"Fractional CMO" … "Outsourced Persuasion Practitioner" … "Tag Team Digital Marketing Strategist" … all the same. The best clients call on me, not for what they want, but to collaborate with them to get create and show off what their clients need to see and trust. It's the simplest recipe for growth.
Looking for someone to fit into your small team? Wanna talk about it more?
It's a creative accident. I showed the first-ever Hudge Factor client his own custom "Story Close Approach," on a Thursday evening Zoom… then he closed two new clients the next day.
Who's got the Hudge Factor? Entrepreneurs who have a complex solution, yet a tight pitch, also known as the "Story Close Approach."
I'm lying. I don't really care to be a YouTube sensation. But I do like sharing marketing lessons (when I get time to produce & publish them) on my modest channel.
Check it out. Would love to have you as a subscriber too.
I'm a late bloomer. I wish I started snowboarding when I was in my teens/20s. Oh well.
Snowboarding is the one activity that I have fallen in love with and even teach it in the winter, at the closest slopes to me.
“Hey Drew. Hey, thanks for that conversation last night. I went out today, and got two clients with it.”
What was Armando even talking about?
Armando was a client. I had been helping him with his website and social media.
I hit a wall. We couldn’t move on until I figured out why Armando’s offer was so special.
Why would anyone want it?
His expertise and ideas… it wasn’t only important to figure out who could really use his help.
But what would that person need to see and hear, in order to trust Armando?
Armando was completely qualified to help a lot of business owners. He was a natural with numbers, had leadership certifications and had built multiple multi-million dollar businesses. And a natural sales pro!
Yet, he was getting rejected.
Now listen…
I’m no expert at building an $87M business (like Armando has). All I did was weave my client’s promises into a simple, easy-to-digest “recipe” that was unique to him.
My client, Armando, was the only one on the planet who could promise exactly what his prospects needed—in a super-simple way that made perfect sense to them, instantly.
And he was the only one who would EVER have this winning method.
NO ONE else had it.
No one else ever will.
How could they? It was bespoke to him.
All his prospect needed to ask was
What’s happened is…
The first answer (if it’s a match) is an emphatic “Yes!”
And the second is “No. I’ve never encountered anyone to have the unlock codes like this.“