I’m Drew Hudgins, an expert in digital marketing geekery, brand messaging and pitch-simplifying.
My general philosophy about marketing goes something like:
“There are a ton of superficial marketing “strategies” out there — and they’re merely distractions! They don’t get you new clients.
But communicating your value with your very own, mic-drop, SUPER-SIMPLE, proprietary method does.
And since your proprietary-ness is the foundation of everything.
Then, the sooner you learn how to be proprietary, the better.”
In all the years since I accidentally stumbled upon this knack, I can tell you—hardly ANYONE knows what is REALLY one-of-a-kind about them.
(lil’ hint: no, it’s NOT “We have awesome customer service.”)
People forget that marketing includes all three: Before, During and After.
All THREE get better.
All THREE get EASIER.
Lemme share three big things I’ve seen over the years, working with clients to dial in their own bespoke Proprietary Method.
Content that's not focused on your proprietary-ness doesn't move prospects closer to discovering you. Unfocused marketing is a drain on time and money. 100% of it should guide.
Think you need to be good at sales? Not when you can show your prospect that you're the only one with THE SPECIFIC METHOD to solve their problem.
Ever seen a service provider's reputation go down in flames? Hudge clients stick to their Proprietary Method and make super-fans.
Can we lay to rest a few controversial sales ideals?
No People don’t need to love you.
No. You don’t need to be over-flowing with charisma.
And No, you don’t even need to have all the answers.
Selling gets easy.
Armando was an aspiring business consultant. He closed two paying clients less than 20 hours later.
Then he grew his “on the side” consulting practice to 6 figures in less than two years.