I didn’t think it was a big deal — having this ‘go-to recipe’ for framing up who you are, what you do and how you do it differently.
(BTW, it’s called The Proprietary Method of Success. And it changes everything.)
I didn’t see the big deal at first, but these people showed me how wrong I was… How it actually changed their entire business (which was a big deal for them). Having this “Hudge Factor” in place in their business made sales easy.